Some interesting news items to help us all..but first an insight into something not so good ….. .
Nutrasweet - A Look at the History of Deception Behind Its Marketing
In the study conducted by Dr. Waisman, seven infant monkeys were given aspartame with milk.
Stumbling on Happiness by Daniel Gilbert
Good to Great: Why Some Companies Make the Leap… and Others Don’t by Jim Collins
The Copywriter’s Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells. Revised a by Robert W. Bly
Health Wars by Phillip Day
The New Optimum Nutrition Bible by Patrick Holford
Little Black Book of Connections: 6.5 Assets for Networking Your Way to Rich Relationships by Jeffrey Gitomer
The Trusted Advisor by David H. Maister
The Ultimate Sales Letter: Attract New Customers. Boost Your Sales (Ultimate Sales Letter) by Dan S. Kennedy
Good to Great and the Social Sectors: A Monograph to Accompany Good to Great by Jim Collins
